Reading Time: 7 minutes SERM or Search Engine Reputation Management aims to help businesses maintain their reputation by having a solid online presence. Managing your business can be a lot like managing a small town. Any company can brag about how effective their product or solution is and make some efforts to capture the interest of the consumers. It […]
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Reading Time: 7 minutes If you have been working in the industry of healthcare, you will realize how important it is to have a healthy online reputation. Based on a recent survey, at least 81% of patients will read reviews before choosing their provider. Therefore, having a healthcare reputation management is necessary to ensure that you will be the […]
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Reading Time: 8 minutes Companies will continue to find new platforms and channels to promote their brand. It means that there will be new data and metrics that marketers will need to measure. The amount of information you need to monitor is enough to make you feel overwhelmed. You want to know which numbers greatly matter to your business […]
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Reading Time: 8 minutes Most businesses trying to conquer the online world need to have a complete understanding of how to build a relationship with their customer that aims to improve their brand building, reputation, lead generation, etc. Customer engagement measures the company’s engagement with the audience across different touchpoints. Interacting with the customers often helps with brand building […]
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Reading Time: 7 minutes Evaluating the current position of your brand in the market is referred to as brand audit. It allows you to identify your strength and realize the business opportunities around you. It also requires you to compare your current efforts with your competitors. Auditing your brand helps you assess the health of your company. It will […]
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Reading Time: 8 minutes Today, almost all people have internet access. However, with the recent development, we just hope that some people will be restricted from accessing it. These are the people who intentionally spread misinformation to hurt people’s reputations, harmful propaganda, and fake news article. Understand that we are not creating this guide to encourage you to report […]
Read MoreReading Time: 7 minutes This may not be the first time you are reading a topic about backlink strategy. Some may tell you to focus on developing high-quality content, and link building for the brand image will have to take the backseat. Unfortunately, this is not a wise suggestion. Backlink remains one of the most important signals that Google […]
Read MoreReading Time: 8 minutes The concept of hashtag marketing may seem to be new to some marketers. However, this is just an extension of your social media marketing. If you do it properly, it can help in improving your brand awareness, visibility, and reputation. Most people assigned to social media marketing will be unaware of its immense potential. It […]
Read MoreReading Time: 8 minutes Based on recent studies, we’ve all known that word-of-mouth marketing has been a powerful force to help build your brand and reputation. It is a perfect method to amplify your promotion strategies and boost your channels. Getting others for assistance, such as the help of the right influencer, can boost your marketing and will make […]
Read MoreReading Time: 7 minutes Understand that all companies will have a reputation. The public will have their perception about your people, the brand, products, history, leaders, members, partners, etc. Moreover, your brand reputation will go beyond just the common perception; it can be intellectual, instinctive, and emotional. On the other hand, you will also have an employer brand. Employer […]
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