One of the significant changes brought by the advent of the internet is the vast information that everyone could access with the tap of their fingertip. When you posted something online, people from all walks of life could be aware of it. Therefore, all of us must monitor our online reputation. We need to do our best to minimize any possible harm that a malicious statement can cause. In this article, we have listed some of the best online reputation management tools that will let you better control your brand or image.
- Google Alert
- Brand Mentions
- SEMrush
- SentiOne
- ReviewPush
- Chatmeter
- Rank Ranger
- HootSuite
- BuzzSumo
- Web Browser
What Are Some of the Best Online Reputation Management Tools?
Before choosing the right program to help you manage your reputation, you need to know how online reputation management works first. In the simplest term, reputation management is the process of highlighting the positive things about you or your company while destressing any negative reviews or sentiments. Whether you are dealing with your personal or company’s reputation, the practices are usually the same. Having the necessary tools could be an efficient and affordable way to manage your reputation.
1. Google Alert for Your Online Reputation Management
The leading search engine company offers a collection of free tools that can be used by SEO experts and digital marketers, such as Google Alert. People will usually sign up for Google Alert to be informed on the latest news about a particular subject. However, companies can use this to monitor the information posted online about their company. This online reputation management software will send you an email notification once your brand has been mentioned. You can also change the frequency; you can receive emails daily or weekly. Add your company’s name in your Google Alert, and you will instantly receive a message when there’s news about your company.
- Why Use Google Alert- It is accessible, practical, and versatile. Google Alert helps you be aware when people are quoting you, bashing you, and supporting you. It is not only a reputation management tool, but you may also use this to track the latest trends, automate your marketing efforts, and gather leads. This program is a budget-friendly way to listen to any online conversations. Most of the startups and small businesses may not have the finance to pay for the monitoring services. If you are not yet prepared to hire online reputation management services, Google Alert would be a great way to test the waters.
2. Brand Mentions
It would be a hassle for you to hire someone who will check your social media profiles and find out what your audiences are talking about you. Thanks to Brand Mention, tracking more than 80 of the social media platforms has been made easier. The metrics displayed and data gathered by this platform is essential to understand how online reputation management works. You will be the first to be aware of what is being said about your product, brand, and rivals in the market.
- Why Brand Mentions is Essential- As aforementioned, Brand Mentions offer some critical information such as the Strength, which shows the likelihood that your company is being discussed on social media. It also highlights the sentiment of the public, which summarizes the positive mentions and the negative mentions. This online reputation management software also comes with Passion, which indicates how frequently these people talk about your business and the Reach, which pertains to the number of individuals who mentioned or wrote about your business.
3. SEMrush
Perhaps you think that SEMrush is only a powerful SEO tool. However, it is also a powerful tool that helps you track your online mentions, including your resource authority and sentiment scores. It comes with free limited access that you can use to see how this program is crucial for your reputation management. Most online reputation management services are using SEMrush. For instance, the Keyword Targeting will show you if the company ranks high on particular search terms. You will also see if any bad websites appear on search results like Pissed.com (where customers are mostly posting their complaints). You will also know the Click Percentage and the Time Spent Percentage on each website, which will tell you how many people are clicking the negative articles.
- Why Use SEMrush- SEMrush could be a practical part of your defensive reputation management. In this method, you will discover the negative websites that are harming your business. You will then implement strategies that will minimize their harm. Apart from that, you can also use this online reputation management tool to be proactive in promoting the positive image of your company.
4. SentiOne for Online Reputation Management
SentiOne will help you get a better insight into how online reputation management works. It helps you pay closer attention to what others are saying about your company. It gives you real-time information on your mentions on different platforms. You can also access the historical data that helps you check the past mentions.
Why Should I Use SentiOne?
With SentiOne, you have one of the most potent Online Reputation Management Tools that will scour thousands of websites to search for brand mentions. For someone who lacks the experience, you can be overwhelmed by the amount of data presented to you. Fortunately, they have a filter option to limit the keywords that you need to track. It also comes with data aggregation and visualizations, which will make it easier for anyone to manage the information. You can also filter the search result using the positive, neutral, and negative options. Choosing the negative option will help you prevent a possible crisis from happening.
5. ReviewPush
This Online Reputation Management software focuses on online reviews. It gives you the option to collect all the online reviews and put them into a central location. It makes it easier for you to manage them. You can set up an email notification allowing you to respond to the reviews directly through your inbox. Another reason why you should use this is that it will enable you to see the review sites where your business is not found. For individuals running an eCommerce site, ReviewPush also comes with a feature that ranks the review performance of your several stores. You will immediately see which of your stores must improve its service and product delivery.
Why Should You Use Review Push?
One of the Online Reputation Management Tools offers a simple yet practical approach to review management. It comes with multi-layer reporting and a multi-level dashboard. This program has a request review tool, making it easy to remind your customers to leave a testimonial about your service or product. It is a good software for businesses with multiple locations since their dashboard allows unlimited sites.
6. Chatmeter
Chatmeter has been helping different companies gather and analyze feedback from other customers. It will send a notification in your email whenever a review is posted about your brand on more than 20 reviews and search sites. Online reputation management services choose this program since it allows them to spy on their competitors. It is a powerful way to know how you are faring in the competition. You can also learn something from their strategies.
Why Use Chatmeter to Manage Your Online Reputation?
With Chatmeter, you can create a change in your profile that will be reflected on other listing sites. It will ensure that all your pieces of information on various platforms are updated. This program also guarantees consistency. It comes with a Visibility Score, which you may find helpful when checking your company’s online reputation. You could also compare your digital visibility with other companies. It will help you respond to multiple reviews at once. However, your response may appear automated or unrelated if you are not too careful in using this feature.
7. Rank Ranger
Rank Ranger is another SEO tool, but it also comes with an efficient reputation management feature. With thissoftware, you can quickly check for slanderous and malicious content online about you or your company. It is also an easier way to track any changes in the SERP. If you are already doing business with online reputation management services, it is an excellent tool to monitor how their strategy affects your company’s visibility.
Why Should You Use Rank Ranger?
Setting up an account at Rank Ranger may take some time, but it will all be worth it. It is not just a tool that monitors your ranking; it gives you comprehensive information that provides additional opportunities for analysis. Rank Ranger comes with a Visibility Score, computed depending on the position of your website for a particular keyword. It features a Competitor Analysis feature, which makes it easier for you to compare the performance of your rivals in the industry.
8. HootSuite for Online Reputation Management
With HootSuite, you now have an online reputation management tool to automate your compliance, manage your security, and control the different possible risks across multiple channels and platforms. It gives you the power to spot, monitor, and analyze the sentiments of the public. You can also build solid social intelligence in your strategy.
Why Should You Use HootSuite?
With the popularity of social media channels, consumers are now shifting their focus to reputation management. They’d like to understand how online reputation management works. With HootSuite, you have a formidable ally that will track your social media presence. It allows you to listen to the people who are talking about your brand. The mention stream will help you notice these mentions fast and respond to them whenever necessary. Social mentions are not the only way to monitor your reputation through HootSuite; you can also track hashtags and keywords. You can also limit the social conversation within a specific location.
9. BuzzSumo
People may not immediately associate reputation monitoring with Buzz Sumo. However, for those who have been using this tool for quite some time, you know why it could be one of the best online reputation management tools. It comes with some valuable and robust features for brand monitoring. It enables the user to stay alert on the coverage, respond to the latest industry news about them, and keep an eye on their competitors in this industry.
Why Should You Use BuzzSumo?
Buzzsumo will show you the latest trend on social media, news, and blogs. It is a tool that companies used to determine the influencers in your field who can have a massive impact on your brand. Having a relationship with these people can be an effective way to enhance your reputation. The search result will include their verified social media profiles and their website, making it easier for you to reach out to them.
10. The Web Browser for Online Reputation Management
If you want to be proactive in your brand management campaign, you should not disregard your browser as one of your online reputation management tools. Type your name on the search bar and look at the first page of the result. Remember that the first page of the search result is essential. It will help if you go into an incognito mode, since most of the time, Google will customize the search result, which will become untrue.
Why Should You Use Your Web Browser?
When using your web browser and analyzing the search result, you can separate the result on the first page according to different categories; negative, positive, neutral, and the search result about somebody else. The negative class are the results that speak ill about your company: legal suits, crime reports, rants, negative social mentions, and unhappy customers. The positive categories contain the results that you want to appear on the first page. The neutral part is the articles that will not harm nor help your reputation. Finally, the search result about someone else is the name of the people who shares the same name but are unrelated to your company.
The online reputation management tools we mentioned above will help you efficiently and quickly monitor your reputation online. You need to understand your business models, needs, and goals and identify which software works best for you.